I wrote a blog post last week about WordPress and the open web, and what I want to do there. It's the first time I've laid out in one place my plan for rekindling the open web, with my new editor providing a really easy way to write for the open web that does not otherwise exist today. It came out on the opening day of a WordPress conference in Portland, OR, and it made an impression, which I'm grateful for, and led to some discussion. Now I'm going to do some podcast interviews and next month I'm going to introduce the product and myself to the WordPress community at WordCamp Canada in Ottawa.

Jeremy Herve works at Automattic, and has been my main channel into the product and company for most of this year. Without his help I don't know where we'd be with WordLand, it wouldn't be anywhere near as good as it is, that I'm sure of. Totally appreciative.

When he read the piece, he wrote a blog post. I always think that's the way to go, for communicating with me about things that aren't confidential. After reading his piece, I opened up my voice recorder app and started telling a story, and pretty soon realized this was going to be a podcast. And here it is.

I cover the same story as the earlier blog post but from a different angle here. I talk about how great it was to write for a medium where you had complete freedom to speak your own mind. I was lucky and also got to do that at Wired where all kinds of creativity and innovation flourished in the mid-90s when I was there. We built software, learned how to make it usable by millions of people, and then we let the money people make something they now control, "social media," that was even easier than what we were doing, and where we had trouble working together in the open world (something I didn't talk about in the podcast) they didn't have to work with anyone -- because they owned the world they were creating (Twitter, Facebook, etc). That's the difference between "open" and "silo" in communication systems. On the open side, your writing can go anywhere, in the other system, the silo, your writing must stay within their container. So you end up writing in 5 different places, one for each silo, and your work is worth less and less every time you add a new incompatible place to try to write. Pretty soon it's down to nothing. And they can remove you from the system any time they want, and now they're doing a lot of that and I expect they'll do a lot more.

Most of what I'm saying is that our writing should be as free of control as our podcasting is, btw.

Okay, now it's time to turn it over to the podcast. I feel this is an important moment. We may have a chance to start again with the open web. But only if we work together, with respect, and determination, to create it.