The piece that inspired this post.

The net-net is that WordPress is everything that remains of what's useful in the blogging world.

It carries the banner for the format writers need to be able to communicate meaningfully, which I call textcasting.

I wanted to develop a writing tool for WordPress because it needed to start developing in that direction. There should be hundreds of ways to write with WordPress, and it should be able to flow writing through all the social networks. That's the idea. It's doable, now, more so than ever before. And then once we have that working, we can see what's next.

But the writer's web has been reduced to a small fraction of its potential.

I think this may be a time when people will be looking for something new, but there doesn't need to be a cost. You don't have to pick up your whole thing and move somewhere else, we can build on what WP already is.

It's a 37 minute podcast, that also includes a long story about Napster, how revolutionary it was, and how the music industry failed to see the value in having all the music availalbe to everyone in one place. All the applications of music that didn't happen because of their approach.

We're lucky now that it's all in one place, and the software underlying that is open source, and the APIs are clonable. And the social web is just beginning to get it together, and btw Mastodon is sitting there ready for us to play with them. You just have to make the software, work with others and connect the dots.